In a landmark moment for K-pop and global music, Rosé’s music video "APT." has officially become the fastest K-pop video to reach 2 billion views on YouTube. Achieving this feat on September 18, 2025, the video accomplished the milestone just 335 days after its release on October 18, 2024, setting a new record in the genre.
Key Highlights & Context
"APT." is a collaboration between Rosé (BLACKPINK) and Bruno Mars.
The video reached 1 billion views on January 31, 2025. The second billion came in roughly seven and a half months after that — reflecting sustained global traction and popularity.
This success makes Rosé the first K-pop artist to have music videos with over 2 billion views both as a soloist and as part of a group. Her group BLACKPINK already has “Ddu-du Ddu-du” and “Kill This Love” with more than 2 billion views.
What Makes "APT." Special
Creative direction & style: "APT." breaks away from traditional high-budget choreography-driven K-pop videos, leaning instead into a playful, garage-band aesthetic with casual energy.
Cross-cultural appeal: The collaboration with Bruno Mars, combined with Rosé’s global fan base, boosted its reach far beyond typical K-pop boundaries.
Chart achievements: Alongside its YouTube dominance, "APT." earned Perfect All-Kill status in South Korea, topped international charts, and even won Song of the Year at the 2025 MTV VMAs.
Historic Comparisons & Records Broken
"APT." smashed previous speed records. For example, "Gangnam Style" by PSY took around 684 days to cross the 2 billion-view mark; "APT." achieved it in just 335 days.
Rosé is now one of the very few K-pop soloists to cross the 2 billion-view milestone on YouTube.
Implications & What’s Next
Rosé’s milestone highlights the rising global dominance of K-pop soloists. Individual members of major groups are now creating solo hits that rival their group successes.
YouTube viewership records like this play an important role in shaping global influence, streaming culture, and artist branding.
Fans and the industry will be watching to see whether future releases can match or surpass this new benchmark.
Conclusion
With "APT.", Rosé has set a milestone that cements her place in K-pop history. Reaching 2 billion views in just 335 days is more than a record — it’s proof of global fan engagement, the power of cross-genre collaboration, and how music continues to evolve in the digital age.
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